STRUGGLE: Over weight, no energy, no confidence
LOST: Lost 70 LBS in 30 weeks, more lean muscle tissue
ACHIEVED: More energy, more confidence, off high blood pressure meds, best he's felt in years
STRUGGLE: Hated what he saw in the mirror
LOST: Lost 36 LBS in 16 weeks, more lean muscle tissue, never had abs before
ACHIEVED: More energy, more confidence, food freedom and the education to carry on his journey
STRUGGLE: Felt trapped in his body, couldn't see a way out
LOST: 28 LBS of body fat in 12 weeks
ACHIEVED: Energy levels through the roof, motivation, feels like a new person
STRUGGLE: No structure in place, time constraints
LOST: 26 LBS in 12 weeks of body fat
ACHIEVED: Never eaten so much food, more energy, improved sleep
STRUGGLE: Obese, pre-diabetes, high blood pressure, sleep apnea
LOST: A total loss of 58 LBS in 24 weeks
ACHIEVED: Off all of his medication. Fitter and ran a half marathon, eating the foods he enjoys, feels like a different person, lots of energy
STRUGGLE: Over weight, no energy, no confidence, not enough time
LOST: Lost 30 LBS in 12 weeks
ACHIEVED: More energy, more confidence, increased HRV, improved quality of sleep, techniques for managing stress
Mario Pompeo
STRUGGLE: Stuck. Tired. Frustrated.
LOST: Lost 21 LBS in 6 months
ACHIEVED: Blood pressure down. A1C down. Energy up. Sleep scores higher. Wife happy, no more snoring.
Phil Griffin
STRUGGLE: Overweight. On meds. Using CPAP. Low energy.
LOST: Down 70 LBS and off all medication
ACHIEVED: Sleep apnea gone. Blood pressure normal. Energy through the roof. Stronger, leaner, sharper. Thriving at work and home.

















































My name is Craig Beadnall.
I’m a husband to Vicky, dad to Olivia and Emilia, and dog-dad to Theo. I live in the UK. But life didn’t always look like this.
I once weighed over 320 lbs. Obese. Prediabetic. High blood pressure. Exhausted and frustrated. I tried every quick fix, crash diets, fads, starvation, and overtraining. Nothing worked.
Then I hired a coach, followed a system, and everything changed. I lost 140 lbs and have kept it off for over 20 years.
That transformation reshaped not only my body but my entire life.
At the time, I was running our family’s hotels and restaurants. Stress. Long hours. No time. Yet I still built my coaching business on the side, because I knew I could help others break free from the same cycle.
Fast forward to today. I’ve helped over 1,600 men worldwide lose fat, build strength, and upgrade their lifestyles with our Health Is Wealth method.
Now, I lead an elite team of six who share the same mission: helping busy executives get lean, strong, and healthy, without sacrificing family time or social life.
No guesswork. No gimmicks. Just structure, habits, and results that last.
Family trips to Disney World with my daughters remind me why I do this. That’s my drive. That’s why I show up every day to lead, coach, and make sure my clients succeed.
This isn’t just fat loss. It’s building a life you’re proud of.
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