FREE GUIDE
The Executive Health Optimization System
Build More Energy. Better Health. Higher Performance.
The same framework we’ve used with 1,600+ executives to improve body composition, energy, strength and long term health.
What You’ll Learn Inside This Guide
The 3 pillars of executive health optimisation
How to build a stronger body with less gym time
A practical nutrition system that works in real life
The sleep protocol that drives recovery and energy
How to stay consistent during busy periods
If any of these sound familiar:
Your energy isn’t what it was five years ago
You feel tired despite a full night’s sleep
Your waistline keeps growing despite good intentions
Work consistently takes priority over your health
You know what to do but struggle to stay consistent
Your strength, fitness or confidence has declined
You’re worried about where your health will be in 10 years
You want a system that fits around business and family life
You feel like you’re constantly trying to get back on track
Then you should grab your free copy.
What happens when executives apply the right system
'One of the best decisions I have made was working with
Evidence Based Coaching™. Not only have I lost 40 lbs, but my confidence and energy are through the roof'
'I was on 3 medications for hypertension and had sleep apnea, treated with a CPAP machine. Rolling forward to now, my blood pressure has returned to a healthy range, and I no longer need any medication to treat it. My sleep apnea has also been cured'
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Meet Craig
Founder of the health is wealth program
My name is Craig Beadnall.
I’m a husband to Vicky, dad to Olivia and Emilia, and dog-dad to Theo. I live in the UK. But life didn’t always look like this.
I once weighed over 320 lbs. Obese. Prediabetic. High blood pressure. Exhausted and frustrated. I tried every quick fix, crash diets, fads, starvation, and overtraining. Nothing worked.
Then I hired a coach, followed a system, and everything changed. I lost 140 lbs and have kept it off for over 20 years.
That transformation reshaped not only my body but my entire life.
At the time, I was running our family’s hotels and restaurants. Stress. Long hours. No time. Yet I still built my coaching business on the side, because I knew I could help others break free from the same cycle.
Fast forward to today. I’ve helped over 1,600 men worldwide lose fat, build strength, and upgrade their lifestyles with our Health Is Wealth method.
Now, I lead an elite team of six who share the same mission: helping busy executives get lean, strong, and healthy, without sacrificing family time or social life.
No guesswork. No gimmicks. Just structure, habits, and results that last.
Family trips to Disney World with my daughters remind me why I do this. That’s my drive. That’s why I show up every day to lead, coach, and make sure my clients succeed.
This isn’t just fat loss. It’s building a life you’re proud of.